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Do³±czy³: 27 Lis 2023
Posty: 1
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 Wys³any: Pon Lis 27, 2023 07:15 Temat postu: This is also one of the best methods |
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With more than billion active users on Facebook and an average of over 400 tweets sent per day, there is no doubt that social media has transformed the way people share and consume information. For communication professionals, these numbers have offered a series of new marketing strategies and channels to better understand people's needs. Social media have dissolved traditional boundaries, creating a sense of closeness between brands and consumers , on the other hand the direct consequence has been the danger or risk for a growing number of companies of having to face various problems in terms of reputation management.
It only takes a few minutes to create a crisis and spread the message to a large number of people. crisis-management Guide to integrating social media into your crisis management strategy According to an interesting survey carried out by Deloitte, it emerged that the problem of Web Development Services reputation ( brand reputation ) is underestimated by a growing number of managers, highlighting how reputation management and crisis management programs are not supported by an adequate upstream corporate strategy (despite a slow but growing awareness of customer experience ). Despite the greater vulnerability, the commitment to managing social networks and online customer service should not represent a source of anxiety.
Without prejudice to the fact that ignoring negative comments has an extremely negative and direct impact on one's business (even according to a recent study by Forrester, over 90% of users would abandon a company or brand with poor customer service) it is very important to take into account of user opinions about a brand . In reality, social media (and customer service through them) represent one of the most important channels today for stopping and managing a crisis, in all its facets. Below we have reported how the use and integration of social networks in a broader communication and reputation management strategy.
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