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shukla1203 · Dołączył: 29 Gru 2024 Posty: 3

A new way of adopting strategies to accelerate brand growth has become a recurring topic among training courses, events and business courses. For those who don't know what we're talking about, here's the term of the moment: growth hacking.

Literally translated, we can say that the strategy is a “hacked growth” (yes, from the word hacker , but not in a negative sense), in which a marketing team raises hypotheses, checks cz leads validity, tests them and, in this way, manages to identify flaws or opportunities to have intelligent and very fast business growth.

Here, the concept used is that of experimentation, since the term was created by Sean Ellis , who started the expression and put it to work in companies that you must certainly know, such as Dropbox.

Now, let's better understand how this hacking technique works.

It all starts with the processes
When we talk about growth hacking, some important critical points to guide the strategy are identified by KPIs (Key Performance Indicators), which measure the success of the business and indicate performance based on processes.

In strategy, KPIs become an experiment to understand what is capable of generating interest in the public. And although it seems similar to many other tools, growth hacking highlights growth opportunities in less time and at less cost.

So, it is not enough to think that doing hacks is the same as having the answer to everything. This needs to be aligned with investment in tools that help with experimentation and, of course, in people who are capable of finding the best solutions within countless hypotheses.

It's the strategy of the moment
And because it’s so popular, not everyone knows whether or not they can or should do growth hacking. To do this, it’s important to ask yourself the following question: do I want to achieve the expected return on the investment I made? If the answer is yes – and it certainly is – then it’s best to get involved in the “hype” of the strategy.

Knowing that nowadays there are countless tactics to reach an audience, and that people also know that brands are trying to convince them at all times, the search for results in marketing has become relentless.

Growth hacking has its strengths in this space because it involves conducting experiments and analyzing data before taking any action. And of course, this involves trial and error, but on a controlled scale and with decisions being constantly discussed and rethought.

It may seem tiresome, but businesses only become truly sustainable when they fully exploit growth opportunities. So it’s a good idea to give this strategy a try.

Follow the steps
Steps are always important in any strategy, and growth hacking should be no different.

Let's go to them then:

Product-Market Fit: creating a product that people want to use, but not only that, the product needs to satisfy the public's needs. To fulfill this mission, it is mandatory to understand people, their motivations, desires, needs and the purchasing journey. Here the 40% rule can be used, in which people answer their level of satisfaction with the product in a questionnaire. If 40% of them indicate “very satisfied”, then the Product-Market Fit is well targeted.
Growth Hacks: It's time to apply the hacks. Whoever is responsible for this must come up with hypotheses and put the experiments into practice, winning over the first users. This is also when hackers understand what needs to change so that the results happen without wasting time and money.
Scale and viralization: one of the main ideas of growth hacking is to have “brand advocates”, who are people willing to speak positively about the brand spontaneously. But you can also encourage this behavior by offering rewards, just choose those that follow the premise of the strategy, which is to provide growth in a short time and with minimal expenses.
Optimization and retention: then it’s time to further improve the product’s usability and, of course, ensure customer satisfaction. This last step is retention, winning over the “brand advocate” customer who will return to do business, speak highly of the company and even bring in other customers. To continually optimize a solution, it will also be necessary to gather and analyze information that will continually improve each person’s experience.
Old formulas rethought
If you're still not convinced that the growth hacking hype is all that it's cracked up to be for business growth, there are a few more things we can talk about.

The application of this strategy depends mainly on the definition of KPIs, remember? So of course it will be different for each company. Never try to copy someone else's achievements, even if they are your competitor and in the same industry.

Still, there are some strategies that work well in almost any type of business and cannot be ignored. In the case of referral marketing, the company turns the customer into a brand promoter by offering rewards for the referral. This same action is linked to loyalty marketing, as those who are loyal to the brand always recommend its products and services to people close to them.
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cz leads