srmojumder966
Do³±czy³: 27 Pa¼ 2024
Posty: 1
|
 Wys³any: Nie Pa¼ 27, 2024 10:53 Temat postu: The 4 worst mistakes a Community Manager can make |
 |
|
social media error
The digital world we live in has significantly enhanced all the intangible values that brands have . These are much more than the products or services they offer.
With social media now positioned as major sources of information for consumers, brand reputation on these platforms has an impact that is well worth taking into account.
If the image our brand projects on social media is bad, there is no doubt that users will leave us aside. And even more so if we take into account that more and more people are turning to the opinions expressed on social media not only to make purchasing decisions, but also to form an opinion before making their own.
The power of social media is more than clear. More than enough reason for us to take care of our strategies on these platforms. Each one of them has its own particularities, so we cannot publish the same content on all of them.
We must listen to the user and know what they are asking for at any given time. Otherwise, ostracism is the only option we can consider.
To avoid this situation, today we want to point out the four major mistakes that are causing major headaches for brands on social networks.
Adweek has compiled a list of these bad practices that seem incredible to still exist today. Traps that we often fall into without realizing it, but which we hope you will pay more attention to after reading this news.
1. You may be being too aggressive
We must be very careful about the tone with which we convey our messages and opinions on social media. Being too aggressive will not only alienate users but will also damage your brand reputation.
Don't base your content on these platforms solely on sales and promotions. Take your time to develop a strategy that allows you to make your brand desirable through the exchange of content with the user .
It is solely and exclusively about offering value by providing the user with what they are really asking for.
2. Don't ignore complaints
You need to start seeing user website development service complaints as an opportunity to improve, not as something negative. Never leave a negative comment, suggestion or complaint unanswered. It is vital to interact with users and listen to them.
Failure to follow these practices can result in what may seem like simple complaints that can be ignored, turning into a brand reputation crisis.
3. Not tracking your brand
According to a recent study by Brandwatch , 96% of people who talk about brands online do not follow their social media profiles.
Added to this are the results of the report carried out by RadiumOne : more than 67% do so in apps, forums and even emails. These are spaces that are not reported to us by the analysis tools.
The only solution is to have a member of our team who complements the results of the aforementioned tools. Their main task should be to monitor alerts on Google, discussions about the brand that occur on the Internet and manual searches .
4. Taking a long time to respond
We live in the era of immediacy and social media is the best example. A recent survey conducted by Oracle indicates that 71% of users who received a quick response from brands on the Internet are more likely to recommend them.
Are you going to continue to let the necessary moment to respond pass?
_________________
website development service |
|
POMOC
Szukaj
Rejestracja
Profil
Zaloguj siê, by sprawdziæ wiadomo¶ci
Zaloguj
